Women's IPL: Viacom 18 wins media rights, to pay INR 7.09 crore per match
Women"s IPL is the next big step in Viacom finding its feet in sports broadcasting after securing rights to the IPL (digital), FIFA World Cup 2022, Cricket South Africa (2024-31) and a 10-year deal of SA20.
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New Mumbai, January 16: The Viacom 18 has won the digital media rights for the inaugural women's IPL for a period of five years following the auction in Mumbai with the amount of th 951 crore. The amount translates to INR 7.09 crore per match, both on TV and Digital.
Women's IPL is the next big step in Viacom finding its feet in sports broadcasting after securing rights to the IPL (digital), FIFA World Cup 2022, Cricket South Africa (2024-31) and a 10-year deal of SA20.
BCCI secretary Jay Shah took to Twitter to share the news saying, "Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket."
Hailing it as the big and decisive step in the empowerment of women's cricket in India, Shah added saying, "After pay equity, today's bidding for media rights for Women's IPL marks another historic mandate. It's a big and decisive step for empowerment of women's cricket in India, which will ensure participation of women from all ages. A new dawn indeed!"