Mumbai, April 16: In India, there are a lot of sports being played on a regional as well as on an international level. However, one sport that emerges as more than a sport is cricket. There are many other sports that have represented the nation and made each and every Indian on a global level. One such sport is Hockey.
As reported earlier, the Indian's men hockey team was in Argentina to contest against the national team. India successfully ended their campaign in Cenard, Buenos Aires with a 2-2 (3-2 SO) and 3-0 double-header win in the FIH Hockey Pro League tie against Olympic champions Argentina over the weekend.
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Rather than going for the mega event - Indian Premier League, the OYO Rooms went for Indian hockey to advertise its service. In order to promote their service, it decided to use coupon code 'HOCKEY' to make a discount available for its customers. Want to know why hockey?
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It said in the advertisement, "Team India is playing Olympic champions Argentina in Argentina. And they have got off to a great start by winning the first two matches".
With Indian hockey getting such limelight, it can be much more popular than it is now with such brands/services recognising and promoting it.