Historic! Amul becomes the new Regional Sponsor of the Portugal football team

New Delhi, Nov 12: In a huge development, Amul, the leading dairy company in India, is now the new Regional Sponsor of the Portugal National Football team. This came after the Portuguese Football Federation and AMUL, have signed a Regional Sponsorship Agreement until the end of 2023.

 

This latest development has made Amul in becoming the first Indian regional sponsor in the history of the Portuguese Football Federation. According to Amul, "the Indian fans and consumers of dairy products in India will now be able to acquire original products of AMUL with the impression of the players of the Portugal National Team".

 

 

It also said, "This partnership is the expression of the trajectory and international scope of the Portugal Football Federation, and of the importance and recognition of a historic brand , AMUL, with more than 75 years in the market." This has led to AMUL in becoming the ambassador company of the Indian community with the Portugal national team.

 

Jayen Mehta, (COO) Chief Operating Officer of AMUL, said, "Amul is proud to announce its association with the Portugal Football Federation."

 

"Football is a global sport and has a huge fan-following in India too. Sports and nutrition go hand in hand and through this association we encourage the football fans of India to take up physical fitness and nutrition for a healthy lifestyle."

 

"Milk is the world’s original energy drink and It's great to associate with an energetic and world class team like Portugal, who have some of the best of the footballers in the world like Ronaldo, Bruno and Bernardo and play a passionate game of football thus enthralling the fans"

 

"We wish the team the very best in the upcoming World Cup as they play with energy and enthusiasm that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great association over the next one year."