BTS and Hyundai drop a song for the FIFA World Cup!
BTS, a globally famous boyband from South Korea, in collaboration with Hyundai, which is one of the main sponsors of the 2022 FIFA World Cup, released a new version of “Yet To Come”, a song from their latest album Proof.
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As the date of the Qatar World Cup 2022 comes nearer, fans' anticipation is increasing day by day. Adding more excitement to it, Hyundai, which is one of the main sponsors of the 2022 FIFA World Cup, released a new version of “Yet To Come”, a BTS song from their latest album Proof.
BTS, a globally famous boyband from South Korea, is partnering with Hyundai to promote its “Goal of the Century” sustainability campaign, which is using the momentum around the World Cup to drive awareness of its carbon-neutral strategy. BTS and Hyundai have been in a long-term partnership, given that BTS was named as Global Brand Ambassador of Hyundai’s All-new SUV Palisade in November after appearing in 2019.
As part of the initiative, BTS has re-recorded a “British rock remix” with a few lyrics changed of their hit “Yet to Come” to gather young people for “uniting toward one goal of sustainability”. A 1-minute preview of the full track was launched on Spetmebr 22 with updated lyrics that reflect Hyundai’s campaign message.
The campaign song utilized the original lyrics and added lines such as “Now the vision is clear, the Goal of the Century is here”. Plus, the song is also filled with lyrics such as “I know, together, we’ll make it better” and “We’re gonna run till a new tomorrow” in hopes to create a better future together.
In a press release, Jaehoon Chang, the President and CEO of Hyundai Motor Company explained the collaboration with BTS and said, “As one of the most influential global artists in the world, BTS and their music greatly influence our society to develop in a positive direction. Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up.”